Bharat-branded chana dal top brand

New Delhi: The government-procured chana dal retailed under the ‘Bharat’ brand has emerged as the biggest selling brand among householders with 1/4th market share in less than four months of its launch due to the price advantage,

Consumer Affairs Secretary Rohit Kumar Singh said on Wednesday. Launched in October 2023, the Bharat-branded ‘chana dal’ has an edge because it is priced lower at Rs 60 per kg compared to other brands at around Rs 80 per kg, he said.